ECONOMIC DEVELOPMENT

WHO WE ARE                          

 

Demographics

Within a 12-minute drive time*

 

  2006 estimate 2011 projected

Population

168,963 182,190

Household profile

64,847 71,369

Workplace population

 116,617  

 

49.4% male, 50.6% female

56.8% married

68.5% family households

83% Caucasian

Age: Average: 36.8 Median: 37.3

Household income: Average: $63,157 Median: $54,873

59.2% owner occupied housing

Median property value: $196,955

5.5% unemployment rate

19.4% population have bachelor degree or higher

 

Dominant segments*

New Beginnings – 12.47%

Filled with young, single adults, many are twenty-something singles and couples just starting out on their career paths—or starting over after recent divorces or company transfers.

 

Old Glories – 8.6%

The nation’s downscale suburban retirees, Americans aging in place; lead home-centered lifestyles and are the most ardent television fans.

 

Blue-Chip Blues – 8.47%

A comfortable lifestyle for young families with well-paying blue-color jobs; compact, modestly priced homes surrounded by commercial centers that cater to child-filled households.

 

Domestic Duos – 8.4%

A middle-class mix of mainly over 55 singles and couples
living in older suburban homes; maintain an easy-going lifestyle; like to socialize and go out to eat.

 

Home Sweet Home – 8%

Upper-middle-class married couples living in mid-sized homes with few children; have comfortable lifestyles, filling homes with toys, TV sets and pets.

 

Young Influentials –7.84%

Young, middle-class singles and couples who are preoccupied with balancing work and leisure pursuits; live in complexes surrounded by ball fields, health clubs and casual-dining.

 

Kids & Cul-De-Sacs – 6.62%

Upscale, suburban, married couples with children, an enviable lifestyle of large families in recently built subdivisions; large outlays for child-centered products and services.

 

Suburban Pioneers – 6.33%

Young singles, recently divorced and single parents who have moved into older, inner-ring suburbs; a working-class sensibility and appreciation for off-the-beaten-track neighborhoods.

 

Suburban Sprawl – 4.79%

Midscale, middle-aged singles and couples living in the heart of suburbia; typically the Baby Boom generation who like jogging on treadmills, playing trivia games and renting videos.

 

 

*The Buxton Company, 2006